WHY US

We put our hearts and minds into scents and always seek to develop our expertise in the matter to ensure we always give our community, partners and customers the best of what scents have to offer. Our approach is guided by the following principles:

always explore and learn

We never stop learning and sharing what we know with others. Collaborations with fields outside of scents help push our boundaries. New ideas often come from connecting one's with others'.
We always jump into opportunities to work on projects to make scents useful, impactful.

Examples:

TEDx BANGKOK (2016): Scents of Bangkok
TEDx BANGKOK (2017): Brain Smells (in collaboration with BCI LAB Mahidol University, BIT STUDIO)
THE NOSE THAILAND (2018): Everyone Can Do Art | Scented Colours for the Blinds (in collaboration with BLIND EXPERIENCE, ART BY HEART)
SCENT TRIP (2019): TAKE YOUR NOSE ON A WALKING TOUR - BANGKOK OLD TOWN (in collaboration with THE CLOUD)
MAKE EVERY BREATH A LEARNING EXPERIENCE (2020, work-in-progress): Scented Tales for Blind Students (in collaboration with FONDATION DE GIVAUDAN, MANA AND FRIENDS)

guided by strategy

We love scent design but we do it with winning, clear design strategy behind. Guided by brand positioning, differentiation, product architecture, we make sure our scents do their job in maximizing the potential of our customer's strategy.
Example:
- KING POWER RANG-NAM BRANDED-AMBIANCE
- THE CLOUD SCENT (BRAND) IDENTITY
- SLC 'MAAI' PRODUCT RANGES
- FOOD OF ASIA 'BAAN SURIYASAI'
- AND MANY MORE...

quality is key

We have been lucky to work with the top players of their respective industries, from brands to designers, suppliers, organizers, social enterprises, etc.
We always benchmark our work with the hardest measure, the global players, to make sure we never stop improving ourselves to deliver only the best quality to our community, partners, and customers.

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